Privacy Policy


About management of personal information


New Balance Japan Co., Ltd. (hereinafter referred to as "our company") recognizes the importance of personal information of everyone who uses the products we sell and the services we provide (hereinafter collectively referred to as "customers"), and will handle personal information with the utmost care and in accordance with this privacy policy.


Purpose of use of personal information


Our company acquires customer's personal information by lawful and appropriate means and uses it for the following purposes. Unless we obtain your prior consent, we will not use your personal information for purposes other than those listed below.


・Providing various services on our related sites and our apps (collectively, "this site") and authenticating the personal information of registered members

・Accepting applications for various surveys, campaigns, events, etc., contacting winners, and sending gifts

・Accepting applications for product monitors and interview subjects and contacting them

・To send email newsletters, various notices, and other information to customers who have given separate consent

・To contact customers who have given separate consent to conduct interviews or surveys

- URL information delivery to blank email senders

・Responding to opinions and inquiries

・Temporary backup storage associated with service operation and other service maintenance and management

・Prevention and response to fraudulent activities

・Creating statistical and analytical data that has been processed so that individuals cannot be identified

・Delivery of purchased products and payment for them / Necessary operations associated with delivery and payment for purchased products

・購入商品のアフターサービス、メンテナンス等、その他お客様と接触するため

*Useful information may be sent along with the product when it is delivered.

*We may also send a gift booklet to those who purchase our products.

•  購入履歴や 3D フットスキャンの保存を含むアカウント/会員情報を管理し、お客様の購入体験を向上するため

・To research and analyze marketing data, and to consider and implement marketing measures

・To provide, propose, solicit, advertise and conduct other marketing of our or third party products and services in accordance with your interests based on an analysis of your attributes and behavioral history in our or third party media

・To improve products and services, and to plan, research, and develop new products and services

- Provision to third parties under the conditions described in this policy

お客様からお預かりした第三者の宛先情報について


We may receive personal information (such as name, address, and telephone number, hereinafter referred to as "recipient information") of a third party from our customers as the delivery address of products other than the customer. When we receive a third party's recipient information from our customers, we use the recipient information only for the purpose of shipping products. When we receive a third party's recipient information from our customers, we assume that the third party has consented to our use of the recipient information within the scope of the intended purpose, so when you provide us with a third party's recipient information, please be sure to obtain the third party's consent before providing it. Please note that it is up to you to register, change, or delete the recipient information of a third party registered in your address book, and as a general rule, we will not change or delete the information.


About safety management measures


We will take appropriate organizational, physical and technical safety control measures to prevent unauthorized access to personal information, loss, leakage, damage, etc. of personal information, and to otherwise safely manage personal information. In addition, we will take appropriate human safety control measures, such as providing education and awareness-raising activities on personal information protection to executives and employees who handle personal information.


Provision of personal information to third parties


1. We will not provide personal information acquired from customers to third parties unless permitted by law, unless any of the following cases apply:

(1) When required by the Personal Information Protection Act or other laws and regulations (including ordinances)

(2) When it is necessary for the protection of a person's life, body, or property and it is difficult to obtain the individual's consent.

(3) When it is particularly necessary for the improvement of public health or the promotion of healthy child development, and it is difficult to obtain the individual's consent.

(4) When cooperating with a national government agency, a local government, or a person commissioned by them in carrying out duties prescribed by law, and obtaining the individual's consent is likely to impede the performance of those duties.



2. Notwithstanding the provisions of the preceding paragraph, in order to deliver advertisements, measure their results, and provide services, we may encrypt the registered email address of customers and other information necessary for advertisement delivery, etc., and provide it to the following advertisement delivery companies that are affiliated with us. Please refer to the following links for information on the personal information protection systems of the countries in which the relevant companies are located (excluding countries subject to the GDPR (EU General Data Protection Regulation) and the UK; the same applies below) and the personal information protection measures taken by the relevant companies. Please note that overseas companies have taken all measures in accordance with the 8 principles of the OECD Privacy Guidelines. If you wish to disable advertisement delivery, please disable it at the following links.


・Meta Platforms, Inc.(united states of america California

Privacy Policy:https://ja-jp.facebook.com/privacy/policy/

Disabling Ad Serving:https://www.facebook.com/about/ads


・Google LLC(united states of america California

Privacy Policy:https://policies.google.com/privacy

Disabling Ad Serving:https://myadcenter.google.com/?sasb=true


・Criteo SA (France)

Privacy Policy:https://www.criteo.com/jp/privacy/

Disabling Ad Serving:https://www.criteo.com/jp/privacy/


・LINE Yahoo Japan Corporation (Japan)

Privacy Policy:https://www.lycorp.co.jp/ja/company/privacypolicy/

Disabling Ad Serving:https://terms.line.me/line_rules_optimize


Sharing with Group Companies


We may share personal information such as your name, address, phone number, age, and product purchase history with our group companies for the above-mentioned purposes. The scope of our group companies that are subject to this is here. In this case, our company (New Balance Co., Ltd.: 1-105 Kanda Jinbocho, Chiyoda-ku, Tokyo, President and CEO Shinichi Kubota) will be responsible for managing the personal information.


Supervision of subcontractors


We may entrust all or part of the handling of personal information to a third party within the scope necessary to achieve the purpose of use. In such cases, we will select an appropriate third party and conclude a contract with the third party, requesting that the personal information provided by our company be handled appropriately, and provide necessary and appropriate supervision to the third party.


Transfer of personal information abroad


In cases other than those specified in this Privacy Policy, we may provide personal information to our group companies or third parties in foreign countries. In such cases, we will take appropriate measures, including entering into contracts, to protect your personal information with the third party in a foreign country. In addition, when handling personal information in a foreign country, we will take appropriate safety management measures after understanding the personal information protection system of the relevant foreign country.


Use of Cookies, etc.


This site uses cookies to improve customer convenience, to analyze customer usage to improve services, and to provide services and advertisements that are suited to individual customers. For more information, please see our Cookie Policy.


Acquisition of personal information from third parties


In order to improve customer convenience and the quality of our services, or to measure the effectiveness of advertisements conducted in partnership with third parties or for other purposes set out in this Privacy Policy, we may receive from third parties personal information (not including personal information) such as your browsing history and action history on this site, or information when you clicked on one of our advertisements (for example, the date and time of the click, the URL from which you were redirected, browser, and OS information), and collect this information as personal information.


Regarding provision to point sites, etc.


If you use our service via an affiliated advertising business (including point sites), we may provide some of your purchase information to the advertising business. The handling of your purchase information by the advertising business will be in accordance with the privacy policy set by the advertising business, so please check the point site you used.


Disclosure of personal information, etc.


If you are a member of this site, you can view, correct, or delete your personal information at any time via the Internet. In addition, you may, in principle, only request the disclosure, correction, addition, deletion, suspension, deletion, suspension of third-party provision or notification of the purpose of use, or disclosure of third-party provision records (hereinafter referred to as "disclosure, etc.") of your personal information held by our company. In such cases, please contact the inquiry desk below. After confirming your identity, our company will respond appropriately in accordance with the Personal Information Protection Act. However, we may not comply with your request for disclosure, for example, if there is a risk of harming the life, body, property, or other rights and interests of you or a third party, if there is a risk of causing significant hindrance to the proper implementation of our business, or if it violates other laws and regulations. In addition, we may not comply with your request for suspension of use, etc. if it would cost a large amount of money to suspend or delete the personal information (hereinafter referred to as "suspension of use, etc.") or if it is difficult to suspend use, etc., and we take alternative measures necessary to protect your rights and interests.


About identity verification


When responding to requests for disclosure of personal information, etc., we will verify your identity using information that can identify you (such as your name, address, telephone number, date of birth, and email address). However, we will not be held responsible if someone other than you obtains and uses information that can identify you.


Contact point for requests for disclosure, complaints, and inquiries


New Balance Japan Co., Ltd. Inquiries: Customer Service Center

Telephone number 0120-85-7120

Reception hours: 10:00-17:00 (excluding Saturdays, Sundays, national holidays, and our company holidays)

Please note that telephone conversations are recorded to ensure accuracy.


Changes to this privacy policy


We comply with applicable laws and regulations regarding personal information, and will review and improve the contents of this privacy policy as necessary. The latest changes to the privacy policy will be disclosed on this page.


1-105 Kanda Jinbocho, Chiyoda-ku, Tokyo

New Balance Japan Co., Ltd.

President and CEO: Shinichi Kubota

Please be careful of malicious sites


最終改定日:2025年7月24日