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New Customers

Click here for the user guide

New Customers

Welcome to the official New Balance online store Whether you are experiencing New Balance for the first time or are a regular customer, we would like to explain our service concept so that you can continue to use and do business with us with peace of mind for a long time to come.

STEP2Introducing the services of our official online store Service of "official online store"

New Balance Official Online Store is New Balance Japan's official online shop with a wide selection of shoes, apparel, and accessories. We offer a variety of convenient and advantageous services that are unique to our official shop. Please feel free to use it.

Only available at the official store Wide selection of products

We have a wide selection of domestic New Balance products, including shoes, apparel, and accessories. We also have special products, such as official store limited items.

Within 14 days of product shipmentReturns acceptedis!

Don't worry if you have any concerns about size or color.
You can return unused items within 14 days of shipping.
*Customers are responsible for shipping charges and transfer fees for returns.
*We do not accept size exchanges after purchase. If you wish to exchange the size, please return the purchased item and place a new order for the desired size.
*However, there are some exceptions.

For more information, please see here.

In addition, we offer various free return services to myNB members.
For more information about the "Free Return Service for Athletic Shoes," please click here.
For more information about the "Free Apparel and Bag Return Service," please click here.

Orders placed by 3pm on weekdaysShipped by the next business day, date can be specified

Items ordered by 3pm on weekdays will be shipped by the next business day. You can also specify the delivery date. *If there is something unclear about your order, there may be a delay.

For more information, please see here.

Pre-shipment inspectionDelivering safe and secure products

Regarding shoes, we open and inspect them before shipping.
Our staff will check the condition of the product and deliver it to you.

Register as a myNB member and get a wealth of benefits!
1 point = 1 yenMyNB points service that can be used at

The accumulated points can be used when shopping at a rate of 1 point = 1 yen.
*Points will be automatically awarded 14 days after the product is shipped.

Restock notification functionEquipped with!

If the product you want is out of stock, you can apply for "Restock Notification" and we will notify you by email as soon as the product is back in stock.
*There are some products for which we are not accepting applications.
*Restock notification emails do not guarantee a purchase.
*This is a service limited to myNB members.

Pick up at a convenience storeCan!

This is a service that allows you to easily pick up products purchased from the online store at a nearby convenience store.

For more information, please see here.